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Brand Manager job

Posted: April 19, 2006
subject: Brand Manager , WEBZEN America, Inc.

WEBZEN America, Inc. is looking for Brand Manager
duration - Full Time

Job details: Brand Manager Summary of Responsibilities:
Determining the product requirements to succeed in growing revenues from MMOG market.
Defining product features/requirements/promotions that increase concurrent user and new users, retention and product/brand awareness
Maintaining an in depth understanding of the dynamics of the market, translating market trends into future solution requirements.
Defining the product vision, business cases, product features and the supporting product roadmap with cross-functional alignment (product, marketing, business development, engineering, sales and finance).
Guiding new IP(intellectual property) initiatives through the new product introduction process including preparation of product vision, project justification and financial forecasts.
Negotiating product release priorities with the engineering team and developing supporting strategies and tactics to execute against the product roadmap.
Guiding the product roadmap through collaborative efforts with executive, business development, sales, legal, marketing and engineering teams.
Managing the product portfolio - including launching new product, scheduling patch(enhancements) and identifying products for retirements.
Differentiating and prioritizing between short and long-term business opportunities.
Providing strategy and product management support to the Business Development team in qualifying and negotiating partnerships with targeted branded providers.
Developing market requirements documents to drive product definition and priorities through the entire product cycle, including development, QA and Market Trial and Launch.

Required experience & skills:
Demonstrated track record of launching of MMO(Massively Multiplayer Online) Game Products.
Working knowledge of current MMO games.
Working knowledge of current MMO technologies.
Strong communicator who excels in a team environment; track record as a cross-functional team leader with large indirect teams.
Experience in a disciplined New Product Introduction methodology
Experience with online based brands and with viral-marketing strategy in online community. Prior success in working with and launching MMOG titles.
Clearly demonstrated and applicable track record of results introducing products to new, evolving markets - including proven successes formulating long-term objectives, setting and managing priorities and budgets.
Experience working closely with a product marketing team to jointly identify new marketing features and requirements for the product offer.

Location: Los Angeles, CA, United States

Contact info:
6601 Center Drive West 7th Floor
Los Angeles, CA 90045
Fax: 310-703-1595
E-mail: scavazos@us.webzen.com
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