subject: DISNEY ONLINE: Manager, Marketing (Online Games) , Walt Disney Internet Group

Walt Disney Internet Group is looking for DISNEY ONLINE: Manager, Marketing (Online Games)
duration - Full Time

Job details: DISNEY ONLINE: Manager, Marketing (Online Games) Disney Onlines Premium Product team is committed to leading the market in creating, marketing and operating, industry defining, entertaining, interactive and high quality, premium online gaming experiences for kids and families. The group focuses on direct to consumer and large business to business relationships and currently markets numerous award-winning online gaming products including Playhouse Disney Preschool Time Online, Disneys Blast, Disneys Toontown Online, Disney Game Downloads and Disneys Game Caf

The Marketing Manager, Disney Online Premium Products will provide general support for the Sr. Manager, Marketing (SMM) and work to execute business & marketing brand plans to foster the growth of various new online gaming products to be added to Disneys Premium Products assortment.

1) Develop Budgets
Work with SMM to maintain and create P&L;s for new products
Develop and manage promotional materials budget in conjunction with SMM
Ensure all marketing supports brand positioning and helps achieve sales, profit and marketing goals

2) Manage Promotional Materials and External Agencies

Provide brand support for promotional programs including but not limited to:
Media Creation of TV, print, radio, and online brand materials
Sales Materials Creation of sell sheets, demos, sizzle videos and support for sales efforts
Promotions Brand support for special promotional programs (offers, incentives, sweepstakes)
PR Brand support for communications & media plans
Premiums Recommendations and approval for premium brand items

Drive the execution of creative development with both internal teams and external agencies
Manage the feedback and approval process for marketing elements (e.g. online promos, TV spots)
Facilitate delivery of creative assets for implementation of marketing initiatives and campaigns
Create and track internal production requests relating to product marketing needs
Analyze results and evaluate effectiveness of acquisition and retention programs

3) New Product Development and Positioning
Work with the product development team and SMM to position and recommend new gaming products
Coordinate information flow with development team to promote new product features
Work with development team to maximize product flow efficiencies
Work with product development and SMM to recommend strategies to maximize trial experiences

4)General Projects
Plan and execute market research projects to test new products
Identify and follow consumer and market trends, gaming trends, cultural drivers and competitive activity
Work with SMM to prepare effective business plans and PowerPoint presentations
Execute POs and invoice processing

QUALIFICATIONS:

5+ years brand/product marketing or related experience
At least two years of online, PC gaming or entertainment experience
Experience marketing kids products preferred
Bachelors degree in marketing or business administration, MBA preferred

SPECIFIC SKILLS REQUIRED:

Self starter with high level of initiative and a strong sense of ownership and urgency
Passionate, committed and high level of energy
Ability to manage multiple projects, set priorities and meet deadlines
Strategic critical thinker who also has a high attention to detail
Outstanding communication and interpersonal skills, both verbal and written
Ability to develop, maintain and adjust systems to support business objectives
Team player with experience working with strong brands
Excellent organizational and project management skills
Experience working across functional areas, including design teams, to meet deadlines
Online marketing experience preferred
High proficiency in MS Word/Excel/PowerPoint
Understanding of the Disney brand a plus

TO APPLY, please visit DISNEY CAREERS and search JOB ID: 33773

marketing, MMOG, MMO, brand
Location: North Hollywood, CA, United States

Contact info:
TO APPLY, please visit DISNEY CAREERS and search JOB ID: 33773
http://www.disneycareers.com
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